With changes in business operation comes the time to change or migrate to a new CRM platform and the debate of Eloqua vs Marketo carries on. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Marketo vs. At the same time, Pardot is more flexible than Marketo. Email Integration. Popular solutions like Eloqua, Pardot and Marketo may be top-of-the. The Oracle Eloqua integration from Sprinklr allows brands to create more closed-loop marketing and sales activities and. Followers 195 + 1. Eloqua offers premium only subscriptions starting from USD2000. Salesforce CRM (12288) CRM Software. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring,. This software is used by marketers, primarily B2B marketers, to help automate the lead. Salesforce CRM (12285) CRM Software. Employees at Marketo rate their Perk and Benefits Score a /100, with Sales as the department that rate their experience the highest. Marketo vs Oracle Eloqua: which is better? Base your decision on 6 verified in-depth peer reviews and ratings, pros & cons, pricing, support and more. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications. Marketo vs Oracle Eloqua vs SAP Marketing Cloud comparison. Marketing automation is more than just “guided email”. Investing in a marketing automation platform can transform your business. Eloqua cannot possibly make up for the deficiencies in all other areas and is simply not capable. 36% 0. When assessing the two solutions, reviewers found Aprimo easier to use, set up, and administer. Configuring the connection. Marketo provides marketing and lead management software solutions that help marketing and sales teams to collaborate at every stage of a revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Unified UI allows you to select multiple items listed, almost within any page in the platform. A lot of clients gave Marketo feedback that the process felt disjointed and they didn't like having to go to seperate tabs and remember how these smart campaigns tied together. 741,901 professionals have used our research since 2012. In this blog post, I will outline the top 10 differences between Eloqua and Marketo to help you adapt quickly and efficiently. Adobe Marketo Measure BigMarker Bloobirds Campaign Genius Contently DQ Studio Dynamics 365 Customer Insights Howazit Inte Q. Buyer's Guide. Our thoughts on Marketo. Our thoughts on Marketo. Lead scoring is an objective ranking of one sales lead against another. Compare Customer. Eloqua supports 78. Nielsen Marketing Cloud in 2023 by. Marketo Salesforce Marketing Cloud (Pardot) Oracle Eloqua VS. Omnisend Ontraport Ontraport Review Ontraport Pricing. 6. Add Product. Marketo is rated 7. 6 out of 10, with 1,705 reviews. Eloqua vs. Salesforce Marketing Cloud (Pardot)'s email marketing, automation, CRM, pricing and more head-to-head in this 2023 comparison. 8, while Oracle Eloqua is rated 8. Marketing Automation Report + Salesforce Marketing Cloud (39) + HubSpot Marketing Hub (10) + Oracle Eloqua (4) + Marketo (2) +What’s the difference between Eloqua, Marketo, Microsoft Dynamics 365 Marketing, and NAVIS Direct Booking Platform? Compare Eloqua vs. The top reviewer of Oracle Eloqua writes "Stable and scalable. People with general marketing. What’s the difference between Eloqua, Marketo, Microsoft Dynamics 365 Marketing, and Riddle Quiz Maker? Compare Eloqua vs. All Social Media Software Products . 7 October, 2023. (Oracle Eloqua does a better job on that part. Eloqua, Marketo and many of the other Marketing Automation providers have produced world-class pieces of software, which at first glance, can make you get the SOS. Pricing. Marketo vs Oracle CRM: which is better? Base your decision on 25 verified in-depth peer reviews and ratings, pros & cons, pricing, support and more. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options,. 737,717 professionals have used our research since 2012. Comparing Reporting Capabilities: Eloqua vs. 8% and excels at AI-Based Capabilities, Mobile Capabilities and Social Media Campaign Management. General Thoughts on Marketo Vs Eloqua. There are several technical benefits of integrating your Eloqua instance with Salesforce but from a broader perspective, here’s what they would translate into: 1. based on preference data from user reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for. Compare Eloqua with ClickFunnels and Marketo You May Also Like. Marketo using this comparison chart. Microsoft Dynamics 365 Marketing vs. Email DesignUpdated: November 2023. Salesforce Marketing Cloud One major differentiator between the two tools is their approach to data models. 123 6th St. Self Service Email vs. . It provides tools for lead management, email marketing, social media, and analytics to help businesses increase revenue and improve customer engagement. The Showdown: Salesforce Marketing Cloud and Eloqua. There are several technical benefits of integrating your Eloqua instance with Salesforce but from a broader perspective, here’s what they would translate into: 1. On the other hand, the top reviewer of Marketo writes "Easy to set up campaigns,. Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process. HubSpot Marketing Hub is rated 7. eLink Pro currently scores 73/100 in the Marketing Automation category. It allows targeting, audience segmentation, campaign personalization, visual campaign builders, integrations with popular messaging platforms and more. Salesforce: Making Informed Marketing Choices 1. Marketing Hub customers take an average of 51 days to activate Marketing Hub. Marketo Marketo Review Marketo Pricing. Aprimo is ranked 10th in Marketing Management while Marketo is ranked 5th in Marketing Management with 2 reviews. Act-On Now, Act-On is quickly becoming one of the most popular marketing automation tools because of its lower cost and ease of use. ZoomInfo SalesOS. Each product's score is calculated with real-time data from. Marketo Measure Attribution Models. Comparisons. All Marketing Automation Software Products . 9/5 stars with 609 reviews. It has also been able to boost its email functionalities with the launch of its Email Editor 2. Eloqua and Marketo are two of the best selling (albeit more expensive) marketing automation products in the world. Your marketing team would get a better idea of what really happens to the leads they generate, which would help them focus on the quality of the leads as opposed to their volume. But, for the integration to work best, you also need effective lead management in place and an agreed-upon, enforceable process to best utilize all the data flowing between systems. So when Marketo Programs were launched they solved tons of problems including: 1. June 13, 2012 - PRLog-- BrainSell Technologies, a thought leader in CRM, ERP and inbound marketing, has released another comparison chart comparing two top marketing automation systems, Eloqua & Marketo. Marketo vs Eloqua- bounceback question . Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place; Eloqua: A service (SaaS) platform for marketing automation offered by Oracle. 31 Social Media. Reviews. StructuredWeb using this comparison chart. Oracle Eloqua VS. Oracle Eloqua was out there in the marketing automation space before any of the alternatives. Marketo Salesforce Marketing Cloud (Pardot) Oracle Eloqua VS. In Part 1, we'll share a (non-technical) description of how these companies use the word. 2, while SAS Marketing Automation is rated 7. Eloqua. Marketo vs HubSpot. HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 9 reviews while Marketo is ranked 4th in Marketing Automation with 3 reviews. Usability rating: in terms of usability, the numbers also happen to fall in our favor. Tool Profile. The process of defining lead scores improves alignment and collaboration between marketing and. Marketo Salesforce Marketing Cloud (Pardot) Oracle Eloqua VS. Enter the name of the Eloqua field you want to map to BlueConic data. Compare tools. Marketo Marketo Review Marketo Pricing. BlueConic profile property. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. Helps marketers create meaningful connections. Eloqua, Marketo, Pardot, Hubspot; Drift, Outreach, Uberflip, Conversica, Turtl; Passion. Marketo is rated 7. Smart campaings could all sit in a Marketo program. HubSpot Marketing Hub rates 4. CleverTap vs Oracle Eloqua. Investing in a marketing automation platform can transform your business. I recently started a new job and am new to Marketo. 0. Click Connections in the BlueConic navigation bar. 9/5 stars with 609 reviews. Marketo provides a free trial whereas, Oracle Eloqua does not provide a free trial. Sprinklr’s Marketo integration allows B2B and B2C marketers to target qualified leads, produce lead-to-revenue opportunities, and execute automated, personalized marketing campaigns across multiple digital channels. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. side-by-side comparison of Adobe Marketo Engage vs. Compare tools. TwoCompare Eloqua vs. Analytics: Marketo is a little more in advanced in analytics Speed: Eloqua is Faster than Marketo by far, when segmenting, making database changes Popularity: Eloqua in big companies IE Linkedin – Marketo is. There are five reasons why it's better to pick Oracle Eloqua Marketing Automation over Adobe Marketo. In the rapidly evolving landscape of digital marketing, the role of marketing automation cannot be overstated. Oracle Eloqua is most commonly compared to Salesforce Marketing Cloud: Oracle Eloqua vs Salesforce Marketing Cloud. Eloqua is a very powerful product that helps with marketing automation across multiple channels, including email, display search, web, video, and mobile. Standard. 1/5 stars with 2,461. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. Oracle Eloqua's campaign canvas provides a user-friendly, drag-and-drop graphical interface, allowing you to visually design lead flows through multichannel, multistage, and trigger-based campaigns. Packed with innovative tools and advanced functionalities, this software offers a range of benefits. Successful demand generation, email marketing, and lead management engagement hinge on a modern. About Oracle Eloqua. Channel Management. Eloqua vs. HubSpotMarketo vs Elite MLM Software. HCL Unica vs Oracle Eloqua. All Marketing Automation Software Products . As you can see from the chart below, there is a marked difference in the prices of each tool,. By contrast, Salesforce Marketing Cloud Engagement rates 4. We do this through combining technology, creativity and data. Get Advice from developers at your company using StackShare Enterprise. Featured products that are similar to the ones you selected below. Compare Oracle Eloqua vs. Oracle CRM vs. Marketo, Salesforce Marketing Cloud, HubSpot, Pardot, and Mailchimp are the most popular alternatives and competitors to Eloqua. Comparisons. Oracle Eloqua VS. Reviewers felt that Marigold Engage meets the needs of their business better than Oracle Eloqua. The company primarily serves the retail industry. Save your settings and refer to Scheduling Connections to set up a run schedule for this connection. Get advice and discover the pros and cons from experienced users. With Marketo the training is free (or baked into the price – however you want to look at it), with Eloqua it runs about $10K, so you’re going to have training costs to get started with Eloqua. Try for Free Emercury (33) Email Marketing Software. Information related to the payment plans of Marketo is unavailable. Ometria in 2022 by cost, reviews, features, integrations, and moreCompare Marketo Engage and Oracle Eloqua based on features, pricing, verified reviews, integrations & more. Eloqua isn't as good for B2B as Marketo: Eloqua requires a bit more technical know-how than Marketo to build and launch new programs. Side-by-side comparison of Eloqua (89%), Marketo (86%) and iZooto (89%) including features, pricing, scores, reviews & trends. 0, while Marketo is rated 7. It’s one of the most mature tools, with a full suite of features that not only help marketers manage email campaigns, but. Pardot, Pardot’s framework makes it difficult for your business to scale marketing efforts over time 1. Hyper DM – Reply automatically to incoming message requests. Oracle Eloqua VS. Employees at Marketo rate their Professional Development Score a /100, with Sales as the department that rate their. 4. Adding a Marketo Engage connection. Compare Eloqua vs NotifyVisitors vs Marketo Log in Sign upAutopilot HQ is rated 0. The top reviewer of Marketo writes "Easy to set up campaigns,. Marketo vs. 290356105. Marketo is a marketing automation software designed for businesses of all sizes. Factoreal vs. You can analyze customer behavior through website analytics and social media monitoring. Whereas, Oracle Eloqua provides Per Month payment plans. BrainSell examined the three top editions from both Eloqua and Marketo and contrasted them directly against each other to see which. That sounds super fluffy, but what it means is that most of your problems and questions have already been answered - so it's easier to ramp into expertise. HubSpot . 857 Marketing Automation. Glossary of Marketo Measure Fields. Visit Website Recut (0) Marketing Automation Software. Here are three tools that make a good case of presenting. We performed a comparison between HubSpot Marketing Hub, Marketo, and Oracle Eloqua based on real PeerSpot user reviews. Featured products that are similar to the ones you selected below. HubSpot Marketing Hub rates 4. The sales team relies on our outbound programs driven by Eloqua. Email Clickthrough - When someone clicks a link in an Eloqua sent email. In the battle of Marketo vs Eloqua, pricing should not be underestimated, although it should be taken into. monday. Oracle Eloqua is popular among the midsize enterprise segment, accounting for 71% of. Visit Website mailfloss (8) Email Marketing Software. HubSpot can be managed by a less technical resource. Marketo vs Oracle Eloqua: which is better? Base your decision on 7 verified in-depth peer reviews and ratings, pros & cons, pricing, support and more. Its integrated modules include marketing automation, social marketing, email marketing, lead nurturing, budget management, analytics, sales insight and website personalization. HubSpot, Pardot, Eloqua, Mailchimp, and ActiveCampaign are the most popular alternatives and competitors to Marketo. Featured products that are similar to the ones you selected below. Compare Eloqua vs. Some of the features offered by Pardot are: B2B Marketing Automation. 0. 0/5 stars with 2,252 reviews. Enlarge +. Oracle Eloqua VS. Implementation. 8% and excels at AI-Based Capabilities, Mobile Capabilities and Social Media Campaign Management. Marketing automation, social campaigns, inbound. Marketo . A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring,. Don’t listen to Sand Hill Road, or TechCrunch, or Wannapreneurs, or Wannabes, or Hangers On. Hey. Compare tools. Eloqua Starting at $2,000 per month. Marketo is suitable for companies that want to streamline their marketing efforts, automate repetitive tasks. Marketo. HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 9 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 4 reviews. At my current organization, we have been using this. Salesforce Marketing Cloud Account Engagement. Marketo is ranked 5th in Marketing Management with 2 reviews while Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 51 reviews. 6. Registered office: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA, UK. Side-by-side comparison of Eloqua (89%), NotifyVisitors (83%) and Marketo (86%) including features, pricing, scores, reviews & trends. Side-by-side comparison of Eloqua (87%), Marketo (86%) and PushEngage (92%) including features, pricing, scores, reviews & trends. Eloqua will depend on your organization's marketing requirements, budget, and available resources, among other factors. Iterable vs Marketo comparison. View all plans and pricing for Eloqua in 2023. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring,. Marketo vs Oracle Eloqua vs Right On Interactive comparison. To learn more, read our detailed Marketing Automation Report (Updated: October 2023). 1 Marketing Automation. With the advent of digital marketing, companies now have access to a plethora of tools and platforms to automate their marketing efforts. DOWNLOAD NOW. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. Oracle Eloqua's email marketing, automation, CRM, pricing and more head-to-head in this 2023 comparison. The company primarily serves the retail industry. Smart campaings could all sit in a Marketo program. Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. What’s the difference between Eloqua, Marketo, Microsoft Dynamics 365 Marketing, and SendGrid? Compare Eloqua vs. Enter “Marketo” in the Search bar. Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process. 2. Visit Website mailfloss (8) Email Marketing Software. 2, while Pardot is rated 7. Oracle CPQ rates 4. Q&A. Pricing. Post-Migration Tasks: After the migration, closely monitor the performance of your. Microsoft Dynamics 365 Marketing vs. Final cost negotiations to purchase Oracle Eloqua must be conducted with the seller. 834 Marketing Automation. 2 In terms of market share, Eloqua is clearly lagging behind, losing to Marketo in all segments. Service Cloud. All Marketing Automation Software Products . Comparative Analysis. a tuk-tuk. HubSpot and Oracle Eloqua offer marketing automation platforms to help businesses manage their marketing campaigns—this page compares the tools side-by-side. Comparisons. Aside from a focus on certain functionality, and how it can best be harnessed to service your business, the main factor that will come into play when deciding between Marketo and Eloqua is most likely the cost. 739,500 professionals have used our research since 2012. Whatever be the. Reviewers also preferred doing business with Aprimo overall. Pardot also offers a refund policy. Marketo vs. Optimove. Salesforce CRM (12285) CRM Software. The top reviewer of HubSpot Marketing Hub writes "A scalable tool with a lot of functionality and a helpful tech support team". Ontraport Features. Whilst Marketo’s are labeled Basic, Standard, and Enterprise, Eloqua’s corresponding levels are Spark, Standard and Select. It was founded in 2014 and is based in San Diego, California. Marketo vs. On the other hand, Eloqua provides the following key features: Landing pages & forms. 6, while Pardot is rated 7. 741,901 professionals have used our research since 2012. Salesforce Marketing Cloud (Pardot) HubSpot. Page View - Eloqua only way of tracking who views what pages. CRM Integrations. Free Audit. Compare Jumplead vs. ”. HubSpot Marketing Hub. Adding Marketo. By comparison to Eloqua alternatives, Marketo has an analyst rating of 81, HubSpot has an analyst rating of 92, Marketing Cloud Account Engagement has an analyst rating of 78, and ActiveCampaign has an analyst. It’s possible to either map them to an email address or to generate a unique. On the other hand, Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM, whereas Siebel Marketing Resource Management is most compared with Salesforce Marketing Cloud and Adobe. HubSpot Marketing Hub is rated 7. Compare tools. Oracle Eloqua rates 3. $4,000 /month. Act-On Software vs. Eloqua Email Open - Triggered anytime someone opens an email sent with Eloqua. The top reviewer of Oracle Eloqua writes "Stable and scalable, but should. The stuff I read however is about Pardot. Marketing Automation Report + Salesforce Marketing Cloud (39) + Oracle CRM (14) +Eloqua by Oracle is a powerful marketing automation tool that helps you optimize cross-channel campaigns, nurture leads at all stages of the buying cycle and manage tight-looped marketing activities. Create optimized, personalized campaigns across email, display search, web, video, and mobile. By contrast, Oracle Eloqua rates 3. Oracle Marketing. Microsoft Dynamics 365 Marketing vs. Payment Type. The Showdown: Salesforce Marketing Cloud and Eloqua. With Oracle Infinity Behavioral Intelligence you can collect and evaluate prospect and customer behaviors in real time, use AI and machine learning to obtain intelligence. 6, while SAP CRM is rated 8. A lot of clients gave Marketo feedback that the process felt disjointed and they didn't like having to go to seperate tabs and remember how these smart campaigns tied together. Marketing Automation Report + Salesforce Marketing Cloud (39) + Oracle CRM (14) +Learn more about the four main components that make up the Marketo Measure framework. Which is better? Marketo: The good and The bad Eloqua: The good and The bad Questions and Answers As a result of my independent research into the. Visit Website mailfloss (8) Email Marketing Software. A pop-up window appears. Compare Oracle Eloqua vs. Marketo Engage offers a cloud-based marketing platform for companies to manage and monitor customer relationships. 737,717 professionals have used our research since 2012. 7 October, 2023. HubSpot Marketing Hub is rated 7. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options. Go Big, Go Hard, Go Strong. Adobe Marketo Engage's overly aggressive sales team will pitch ideas to C-level people and try to convince them that Adobe Marketo Engage can do what Eloqua can do, but in realityMarketo is the #4 ranked solution in top Marketing Automation tools and #5 ranked solution in top Marketing Management tools. Marketo Measure integrates with leading CRM, marketing automation, and ad providers to automatically capture each interaction across your online and offline marketing and sales channels. SendGrid in 2023 by cost, reviews, features, integrations, and more Learn five reasons why Oracle Eloqua Marketing Automation is a better pick over Adobe Marketo. Marketo is rated 7. When you configure your SaaS data sources like Marketo, Eloqua or Salesforce or even on-premise databases like Oracle or SQL Server in Progress Hybrid Data Pipeline and enable OData on that data source, you will be able to access full metadata for that object. We performed a comparison between HubSpot Marketing Hub vs. Adobe Marketo Engage is perhaps the best-known marketing automation tool, and for good reason. IT's probably down to even Pardot and Eloqua, as we are moving to Salesforce proper from a watered-down version of Salesforce, so Salesforce presented a real convincing sales pitch about how they are the fit for SalesForce B2B in 2019. Get a Demo Camptag. Eloqua . The four components that comprise Marketo Measure’s framework are: Marketo Measure’s JavaScript. (All Time) How alternatives are selected. It’s designed to serve both B2B and. Marketo vs. ) Merkato came so short on local or. Comparisons. Marketo Rating. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring,. Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. My Blog HubSpot vs Marketo vs Eloqua: Marketing Automation Platforms. With Pardot, it’s possible to start with one user and then pay an extra $50 for every new user. Find out which software is best for your business today. IT's probably down to even Pardot and Eloqua, as we are moving to Salesforce proper from a watered-down version of Salesforce, so Salesforce presented a real convincing sales pitch about how they are the fit for SalesForce B2B in 2019. While marketing automation software vendors like Marketo and Eloqua include advanced features -- Marketo's lack of workflow notwithstanding -- Pardot can be easier to implement yet shallower in capabilities. Featured products that are similar to the ones you selected below. Salesforce Marketing Cloud (Pardot) HubSpot. Oracle Eloqua Marketing Automation. HubSpot vs. While working with a sales team on a recent marketing campaign, we noticed a very high number of bouncebacks (12% when the average has been 1%). 9 out of 10 with 1,983 reviews. Oracle Eloqua is rated 8. Oracle Eloqua Marketing Automation. The question we are looking to answer in this article is whether this is a perceived lack of investors or more of a lack of investment. The top reviewer of Marketo writes "Easy to set up campaigns, events, and objects". With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketCompare Hatchbuck vs. The top reviewer of HubSpot Marketing Hub writes "A scalable tool with a lot of functionality and a helpful tech support team". Stacks 216. On the other hand, the top reviewer of Marketo writes "Easy to set up campaigns, events, and objects". Making the Right Choice. Is there anything else. 740,999 professionals have used our research since 2012. pdf from FINC-UB 0002 at New York University. Starting at $895/month, Marketo is a great mid-range marketing automation tool for those requiring something that’s robust for a 100+ person organisation, but who don’t want to shell out $2,000/month+ for a tool like Eloqua. Which Email Marketing Automation Tool Is Better For You?Company No. Reviews. Autopilot HQ is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and SAP Marketing Cloud. 0/5 stars with 1,485 reviews. Marketo vs. Aprimo is rated 0. Eloqua vs. Pardot also offers a refund policy. Reviewers also preferred doing business with HCL Unica overall. Visit Website mailfloss (8) Email Marketing Software. Answer a few questions to help the Oracle Eloqua community. Create optimized, personalized campaigns across email, display search, web, video, and mobile. 8291791. Gone are the days when businesses relied solely on traditional marketing strategies to reach their target audience. Mailchimp and HubSpot are two of the most popular, easy-to-use, and powerful marketing software options. 6/5 stars with 637 reviews. It comes down to efficiency, adaptability, and flexibility. Explore Eloqua's alternatives and competitors. Learn five reasons why Oracle Eloqua Marketing Automation is a better pick over Adobe Marketo. Eloqua. Another major difference between the two is – Eloqua comes with a built-in content management system called Compendium. Marketo's reporting tools are perceived to generate reports more quickly, and its interface is recognized for its user. However, because the automation platform's tools use high-level code, you will need an equally capable template to use the software with ease. Q&A. This Marketo vs Pardot comparison is an attempt to help you understand which software would better serve your business growth. com integration" is the primary reason why developers choose Marketo. The top reviewer of Marketo writes "Easy to set up campaigns, events, and objects". Just as it was with email, Eloqua shares many of the same characteristics as Pardot and Marketo when it comes to landing page creation—predesigned templates, dynamic content, drag and drop images, powerful form customization, etc. Raised $100m+. related Salesforce Marketing Cloud posts.